Police science (LCN) La cosa Nostra (the MOB) paper Essay

Police science (LCN) La cosa Nostra (the MOB) paper - Essay Example The influence of this syndicate is so strong that it has not been overcome yet. In many cities of the United States of America several criminal organizations pay tax to La Cosa Nostra, so that they can easily be able to do their own criminal activities. With the help of dummy firms the organization controls many businesses including textiles, food and garbage business. Organized Crime is a self perpetuating and continuing conspiracy used by groups that are hierarchical. The organized crime groups maintain their status with the help of violence and corruption of public officials.(Albini, 1997) These groups have extended their criminal activities into areas such as technological espionage, smuggling of drugs and the financial market manipulation. The greatest organized criminal threat to the American people is from La Coas Nostra. There are four Italian organized crime groups behind LCN, active in the U.S.A. are the Sicilian Mafia, Sacra Corona Unita, Ndrangheta and Camorra. In 1960's the members of these organized crime groups migrated to America and linked themselves with the LCN. (Jeffers, 2002) They got the permission of doing heroin trade in the country. Since then they became a part of the criminal operations of La Cosa Nostra. The major threat to the United States of America posed by organized crime groups which centers around their money laundering and drug trafficking activities. The Italian Organized Crime groups cooperate regularly with other international OC groups in many criminal activities. Their links extend to Asia, parts of Europe, North America, South America and Australia. These groups have been active in heroin trade for years and they were the early importers of drugs into the country. These groups are also collaborated with the drug cartels of Colombia. Evolution of La Cosa Nostra The Mafia has transformed itself according to the requirements and conditions of contemporary society. Since the 1980s, it has transformed itself into a hierarchical organization. This has been done to improve efficiency and effectiveness of various criminal enterprises. (Downey, 2004) The rapid proliferation of narcotics in the 1980s and 1990s was attributed towards the creation of a new Mafia model. La Cosa Nostra has developed extensive relationships and networks with other organized criminal groups. This helps criminal enterprises to coordinate and integrate their efforts. It also prevents the detection of criminal activity by law enforcement agencies. (Porello, 2006) Thus the La Cost Nostra can harmonize its efforts in the multifaceted distribution of manual labor which is required to execute complex criminal initiatives and endeavors. Also in the current decade, the Mafia has moved into cyberspace. This is because the Internet offers an endless stream of criminal opportunities. The anonymity and ease of cyberspace provides a convenient ground to engage in intricate criminal activities. The exchange of information and knowledge has been made easy due to the advent of the Internet. Identity threat, fraudulent activities, and scams can easily be employed using the Internet. Future of La Cosa Nostra Globalization and information technology have been powerful social and economic trends that have revolutionized human society. The future of the La Cosa Nostra will

Satirical Elements In A Modest Proposal English Literature Essay

Satirical Elements In A Modest Proposal English Literature Essay In A Modest Proposal, satire is one of the main elements Jonathan Swift uses to explain how Protestants abused Irish Catholics in the 1700s. A satire is a literary work that blasts or nudges fun at corruption or any additional error or imperfection. Satire may make the reader express amusement at, or experience hatred for, the individual or object satirized. The major function of a satire to prompt readers to cure the problem under debate. The major weapon of a satirist is verbal irony, a figure of speech in which language is used to disrespect an individual or object by conveying an implication that is the contrary of what the words say. In A Modest Proposal, Jonathan Swift uses elements of satire to assess Protestant cruelty of Irish Catholics. Satire in literature, also known as Juvenalian satire, is used by those whose aim is mockery. It is more simply known than defined. From very old times satirists have shared a familiar goal: to render foolishness in all its disguises and to result in reform through such contact. It was a custom in English Literature through the seventeenth and early eighteenth centuries that writers and poets would frequently use the practice of satire either for political purposes or purely to emphasize the   peculiarities of the society. In this regard many chief English literary writers used satire in their work, but while a number of them used it to fashion an amusing situation, others would give it an extremely unsympathetic tone, which resulted in some grave problems with those who were targeted in their work. There are three main types of satire; Juvenalian, Horatian, and Menippean. Horatian satire is named after the Roman satirist Horatian. It seeks to disapprove of rather than assault vice or folly. Some methods of satire include irony, wittiness, or embellishment. In general, Horatian satire is gentler, better humored and sympathetic, somewhat open-minded of human folly. It tends to mock human foolishness in general or by type rather than assail particular persons. Therefore it tends to create a cynical smile. Juvenalian is named after the Roman satirist Juvenal. It is more bitter than Horatian satire. It often flames and shows disapproval for people, and seeks to tackle some malevolence in society through disdain and ridicule. While amusement and mockery are still weapons of Horatian satire, the Juvenalian satirist isnt frightened to use diatribe to construct a point. A Modest Proposal is an example of a Juvenalian satire. Menippean satire, on the other hand, is the oldest form of satire. It was named after Menippus. It is a multifaceted, disorganized, and often shapeless form of satire. It tends to condemn the subject matter. It is a satire that criticizes everything in a disjointed manner. Discussion is vital to this kind of satire. It views human foolishness and iniquity as a communal illness. A Modest Proposal is everything that a satirical text should be. It includes cynicism and mockery as Jonathan Swift takes and shows us how the deprived are treated wretchedly. The seemingly inoffensive beginning leads the audience to presume that Swift will establish suggestions that lessen the suffering of unfortunate children in 18th century Ireland, a moment in time of overcrowding and land strain (suite101.) He seems genuine and thinks it is a misfortune how everywhere they stroll in the streets of Dublin they see unfortunate citizens pleading others for hand outs. Swift tells the audience how the children of poor families are trouble and how instead of requiring fare and garments the rest of their lives, they will supply to the feeding and clothing of numerous amounts of people. Any intelligent person would think he intends to place them in factories or farms to labor and not be on the streets beseeching for food. He then tells however that a young fit child at a year old is a m ost delicious, nourishing and wholesome food (Swift.) Swift then continues on as if he said something wholly rational and sound. According to his suggestion, twenty thousand children may be set aside for proliferation which is more than they consent to for sheep, cattle, and swine. This is when the spoof starts to open up and that is at what time he drops the bomb on the audience. The compensation of his proposal is apparent. All his proposals are humorous, some even repulsive. The poorer tenants will have something prized of their own, which they may sell, to help pay the landlords fee. Not only will they vend their children to the landlords but if they do not pay out their lease, the landlords can seize their babies. The kids are being used as an article of trade and not even considered a human being. This suggestion is ironical in itself because Swifts proposal to sell and eat excess children is not modest at all nor is it a rational solution to Irelands problems. Swift states ki ds nowadays either grow up to be thieves or to fight for the Pretender (Swift), and blames the population as a full. A dark, bitter piece of  literature, Juvenalian satire uses shadowy humor among other satirical techniques to present unkind criticisms of bribery or ineptitude. Jonathan Swift, who is well-known for his satirical writing, uses all aspects of Juvenalian satire in his  essay  A Modest Proposal to assault the means Ireland in general was run during his time. The central figure of speech in A Modest Proposal is verbal irony, in which an author or narrator says the contrary of what he means. Swifts masterly utilization of this device makes his key argument-that the Irish are worthy of healthier treatment from the English-commanding and awfully entertaining. The satirical intent of  A Modest  Proposal  was misunderstood by lots of Swifts associates, and he was unsympathetically criticized for writing an essay with such extremely bad taste. He came close to losing his support because of this essay. The misinterpretation of the intention of the satirical attack came about for the most part because of the difference between the satirical objective of the cannibalistic proposal and the sincere tone of the narrative voice. In A Modest Proposal, Jonathan Swift uses elements of satire to assess Protestant cruelty of Irish Catholics. The major weapon of a satirist is verbal irony, a figure of speech in which language is used to disrespect an individual or object by conveying an implication that is the contrary of what the words say. A satire is a literary work that blasts or nudges fun at corruption or any additional error or imperfection. The major function of a satire to prompt readers to cure the problem under debate. Satire may make the reader express amusement at, or experience hatred for, the individual or object satirized.

The around The World Party At College :: essays research papers

The "Around The World" Party at College As I approached the party I could hear the blasting music all the way from the street. When I reached the back of the house to enter I could distinguish the song that was playing; it was â€Å"It's good to be King† by Tom Petty. After waiting in a line to enter I was finally in the loud, crowded house. Upon my arrival the host of the party informed me that there were no cups left, and that I would have to look for one. So I handed him my money as I was shoved into the next room by other arriving guest, eager to enter. Every person there was present for their own personal reasons. Whether these reason be social or simply for entertainment no one could tell. The only thing we all had in common was our goal to consume alcohol. As soon as I walked in the room I immediately could see and smell the smoke that was lingering in the air around the house. I was handed a cup by a friend. Looking into it to see if it had been used, we both shrugged and turned towards the basement. As I pushed my way through the crowd to look for the keg I immediately knew it was in the corner because of the crowd surrounding it. Once I reached the keg, I found myself waiting once again for my beer. The person who was filling up the cups was not filling them first come first serve. He would fill the cups of his friends first, then the girls, and then if he had to fill up his own cup he would. While doing this he was talking his friend whose job it was to pump the keg when needed. People were sticking their cups in front of the tap as if they were fighting for food, and they hadn't eaten for days. There must of have been twenty people all forcing their cups in the general area of the tap. Once I had my beverage, I decided to go visit the rooms to see what kind of alcohol was being served. This party was an â€Å"around the world party† which meant that every room had a different theme and appropriate drinks to the theme could be found there. My first stop was Jamaica. When I entered the room the first thing I saw was this guy dressed up like a native Jamaican, appropriate to the theme of the room. He had on a bright tie- dyed shirt with a dread locked wig.

Mechanical man: John Broadus Watson and the beginnings of behaviorism Essay

All through history, education and philosophy have come out as ever-evolving pieces of disciplines that are not only interlinked, but also drivers of each other. This is because; education involves the process of passing down information from one informant to another person who will receive it. The way the knowledge or piece of information by the recipient or learner and the informant or teacher, forms the underlying features of the process of education and its overall effect on the society. In addition, there is evidence of numerous factions of educational disciplines that exist in the field and each requires a particular way or method of doing things. Natural sciences, biological sciences, social sciences, humanities and many other areas of educational learning that split from the mainstream disciplines as well as those that are discovered on a day to day basis in the continued development of ways to not only make education much easier, but also make the underlying mental and behav ioral aspects. On the other hand, without philosophy, it is arguably deducible that education and learning would not be in existences today. Practically, education and learning is one of the most important aspects of human life whose absence is an imaginable. Apparently, it is the historical and the proceeding developments and transformations of the philosophical concepts that shape the kind of processes, developments as well as outcomes involved in education. The link between education, theories and philosophies It is in this light that the study of the concepts of structuralism, constructivism, functionalism and the modern behaviorism and cognitivism leads to the understanding that these philosophical as well as empirical studies on educational and learning concepts brings about the result that there has been a progressive development and logical sequence of events in the philosophies which in turn end up bringing about a difference in the understanding of the elements of learning in educations. As such, this paper seeks to look deep into the basic definitions, concepts and effects of the cognitivism, behaviorism and constructivism. The process of this in-depth analysis is based on the basic players involved and the experiments that have been conducted as well as the other ones, which have the potential to prove the association of the elements. From the historical arenas of education processes to the modern conduction of education of various disciplines including aviation, it is possible for a well-crafted idea, full of valid data and logical relations and linking can be presented to bring about the achievement of this objective. In the end, it will be a requirement to join the dots that link these three concepts in such a way that the timeline and concept of use be made evident. With a broad look at each of the issues, the paper seeks to delve into the development and thus, delve into the proof that all these philosophies come about as a way of filling a loophole found in a nother or as a complimentary form of mitigation (Buckley, 1989). Behaviorism Prior to delving into the aspect of behaviorism, it is important to get in touch with the events and concepts that were developed way before this concept and how they have had an influence on the speed as well as the stepping stones for the procession to the eventual use of behaviorism as a way of discerning what happens and goes on in the learning and development process in education. The concepts of structuralism and functionalism have come out as being the key movers and shakers in this process (Kitchener & O’Donohue, 1999). For instance, the schools of thought bring out issues that are different but complimentary to each other such that one phenomenon in one is explained or illustrated by a concept in another. Structuralism is based on the basic nature of all that is in existence and how the basic and smallest particles of material such as atoms act in order to create a particular effect. In psychology therefore, this concept is used as a way of finding and understanding t he internal processes of the mind as a way of knowing the human mental processes from the structural point of view. Functionalism, on the other hand, is a concept that seeks to come out with the principles of understanding the functional aspect of consciousness away from the structural perspective (Watson, 2008). It is from the foundations of the philosophers of the past who came up with experiments and concepts of structuralism and functionalism that the thinking process of creating behaviorism concepts. Having been first brought forth by the John Watson in the early 1900s, a plethora of written materials supported the idea that the study of behavior with a concentration on the extents to which the processes of actions and reaction come about are can be used to understand such concepts as those that influence human behavior (Kitchener & O’Donohue, 1999). Basically, this concept has its key focus on the two-way understanding of the multifaceted relation between a stimulus and a response to it. It is the endeavor of a good psychologist to understand how a stimulus, which is a specific action, event, or sensation that an organism is subjected to, the response on the individual. On the other hand, for the reaction or response of the subject, it should be possible to understand type, or be tter still, the specific stimulus that is responsible for the response (Buckley, 1989). As a consequence of this, other affiliates and sub-branches of the conditioning and classical conditioning have come up as a result of myriads of empirical experiments. Thus, as Watson puts it, in a particular environments, well placed conditioned training as well as the little regard to phylogeny or potential, any individual organism is capable of becoming what they are expected, trained or conditioned to be (Watson, 2008). Cognitionism Whereas the concepts and principles of behaviorism have been used for a long time to come up with an understanding of the underlying and deep-seated issues in learning processes, there was need to understand the process of learning with the point of view that emanates from the study of the thought process, information processing and manipulation as well as the effects on learning. As such, from the early times of scientific and philosophical propositions, it is noted that the search of the understanding of the learning process is spotted with a spectra of footprints of scientists and scholars (Jahnke & Nowaczyk, 1998). Though they use a mixture of various earlier concepts, Charles Darwin’s evolution theory states that from the onset of existence of life, organisms have gone through changes within and without their species in a bid to participate equivalently in the competitive world of the survival for the fittest as well as Dewey’s spiritual approach tend to agree on o ne thing; that organisms and human beings undergo gradual development and depending on the environment, there are possible modifications that come about in order for the organism to better live in their environments. It is for this reason that all eyes then focused into the exploring the key influencer of consciousness and thought as well as the varying effects that come from it (Shettleworth, 2010). Through a number of experiments, it was found that the though process and what affects it, play an important role in determining the learning ability, process and outcomes involved. Apparently, in as much as structuralism and functionalism come close to helping understand the internal process of learning; they are just basic foundations and stepping stones towards the understanding of behavioral, cognitive as well as constructivism. This means that even though Watson puts it across that through behavioral condition in a suitable environment, one can become whatever they are conditioned to be by learning, there are a few variations that can only be explained via the understanding of cognitive processes. Basically, it is a known fact that performance in assessment procedures and tests come out differently for different people. This is because there are a difference in the cognitive aspect of learning that is manifested in the motivation, age and level of intelligence, personality and other traits that influence an individual’s ability to learn. It is also of importance in the understanding of the processes that bring about the differences between the reflective and the impulsive persons as well as turning the stones covering the facts about crystallized and liquid intelligence. One of the most outstanding aspects of cognitivism is the fact that it is related to treatment and not stimuli as in behavioral models. As such, visual effects in learning process, signs, classroom structure, motivation and teaching methods are among the factors to consider when the su bject is under study for the cognitive aspect of learning (Jahnke & Nowaczyk, 1998). Constructivism Notably observed as one of the most dominant forms of education theories that the modern arena of education is based, is presents itself as the latest used form of model by many. Constructivism is defined as the ability of the student or the learner to perceive a new piece of information, store it in the memory and add it to the already existing information in the memory such that the end result is a learning process that is composed of a knowledge based on various building blocks acquired over time. The student, having gone through experiences, read or learnt about the information prior to the current information learnt, is able to add up or relate the piece of information, makes a connection and derives a meaning or conclusion from it. As such, this method is seen as being one that links both the processes of learning involving practical and theory. Through this, it is more possible to the learner than ever before, for the learner to fulfill the main role of education; to make a me aning of life and the thing that surround the human race (Shettleworth, 2010). Application in the aviation industry Logical reasoning and actions that come as a result are of great importance in every working or professional environment. It is important to note that, some more than others, workforce environments require great precision, stability of the mind as well as accuracy of thought in the bid to bring about excellent completion of tasks or assignment. The aviation industry is one of such fields of work, which need great and well-regarded ways of doing things that will come out as evidently efficient and effective. It is for this reason that all involved in this process from their time of training and learning need to be percolated in terms of ability and mental acuity (Reed, 2007). Once this is done, all should be subjected to the widely ranging learning processes that are based on the models mentioned above. Through studying of the learning process with regard to behavior, spatial skills, interpersonal intelligence, intrapersonal intelligence, ability to link pieces of information and fix a problem in the shortest time possible, it is possible to come out with fully baked personnel for the field of work. Even though these methods of evaluating learning processes act as complimentary aspects of the others, it is important to note that many situations vary with what they demand from the person in charge. For this reason, subjection of the learning subject to each of them before evaluation of the ability to use all in combination is a vital idea for the potential personnel for the aviation industry. Moreover, it is through these educationally proven processes that one’s abilities, limitations can be determined, and recommendations made as to the kind of departments in which one is able to fit in. Generally, these educational theories and philosophies have logically evolved over time in a bid to bring about advancements in the field of education and learning process (Reed, 2007). References Buckley, K. W. (1989).  Mechanical man: John Broadus Watson and the beginnings of behaviorism. New York: Guilford Press. Jahnke, J. C., & Nowaczyk, R. H. (1998).  Cognition. Upper Saddle River, N.J: Prentice-Hall. O’Donohue, W. T., & Kitchener, R. F. (1999).  Handbook of behaviorism. San Diego, Calif: Academic Press. Reed, S. K. (2007).  Cognition: Theory and applications. Australia: Wadsworth/Thomson Learning. Shettleworth, S. J. (2010).  Cognition, evolution, and behavior. Oxford: Oxford University Press. Watson, J. B. (2008).  Behaviorism. Tucson, Ariz: West Press.

Disneyland

Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report Disneyland Marketing plan for HK Disneyland Disneyland is the strong brand name in the world. Hong Kong is home to the fifth Disney Resort in the world and the city's landscape and vibrant, diverse culture have inspired our Imagineers to create a variety of entertainment that is unique to Hong Kong Disneyland Resort. Hong Kong Disneyland Resort brings the magic of a world-class entertainment experience to people of all ages. Nowadays, HK Disneyland will be competing with local and other country theme park . More competitors go into share the market. The following is explain more about plan for our company marketing planning on the few years Executive Summary HK Disneyland is preparing to launch more products, services and more attraction. To arrive this goals, I think enlarge to develop it. Our objective is creating news product/service and get more customer . Our company wills offers a unique combination of features at value-added price. We are target on different segments customers. It can be make higher demands in the future. Moreover, objective is to achieve market share leader and financial objectives are achieve sales revenues increased more by 50% , the number of family tourists has increased by 20%, whereas the number of tourists aged below 16 has increased by 35% over the same period. HK Disneyland is a long-term investment and an important component of our tourism infrastructure. It helps develop Hong Kong into the premier destination for family tourists in the region due to growth of visitors. Current Marketing Situation HK Disneyland faces to hypercompetitors and many theme parks in the theme park entertainment market. For example, Singapore Universal Studios, Ocean Park is enlarging the area and build a hotel, Shanghai Disneyland will build. Diversification products/services are increasing popular today; forecasts suggest that annual sales of such devices will grow more than 50% for the next few years. More visitors income increased and life standard quality is improving due to their country economy turns better , so visitors is growth especially China visitors. China government has loosen the entry restrictions for citizens of many different countries. Hence, more intense demands are increasing. Moreover, nowadays rapid development of information technology, we can find some information and buy ticket and hotel in internet . New technology can improve our service too! The market segments will target all (we don’t ignore generation Y, because they are willing spend money on this status but still concentrate the family segments. China market has 20 millions children, we can solve their tension and make them fulfillment. To gain market share in dynamic environment, Disneyland must carefully target specific segments with features that deliver benefits valued by each customer group. Market Description HK Disneyland welcome all different age of visitors to come for has a fun. Specific segment being targeted include Baby boomer, Honeymooners, family such as Full nester, Student, Generation Y, Children . The following table shows how Disneyland suits the needs of targeted consumer segment. Disneyland consists of different product and service to cater the customer. E. g. Baby boomer like to watch parade and fireworks; Honeymooners take a photo for wedding album; family bring the child to see stage show ;student and generation Y enjoy the exciting rides and musical; children like cartoon character. In fact, all this entertainment facility is popular and caters all of the segments. Targeted Segment |Customer Need |Corresponding feature/Benefit | |Baby Boomer |- Sight seeing |- Inspiration Lake and Recreation Center | | |- with rich experience and extensive |- Park Promenade | | |knowledge |- Arboretum | | | |- Parade and fireworks | | |- Musical | |Honeymooners |- Desire romantic atmosphere |- Spa in hotel | | | |- Disneyland theme hotel | | | |- Romantic dinning restaurant | | | |- Take photo with cartoon character | |Family such as Full nester |-For relax and have a fun |- 3D film | | with child |-Have happy experience |- Musical | | | |- Parade and fireworks | | | |- Cartoon character | | | |- Rides | | | |- All activities and entertainment | Targeted Segment |Customer Need |Corresponding feature/Benefit | |Generation Y & student |- Exciting |- Rides such as Space Mountains | | |- Attractive |- Different and unique attraction such as 3D | | |- Cater friend gathering and have a fun |film, Musical | | |- Entertainments |- Halloween for scared ghost house, bright | | | |decorations of Christmas, celebrate the seasons| | | |with events | |Corporate users |- Convention room for meeting |- Explore the unique, modern and adaptable | | |- Banquet and event |places to host your guests | | |- |- Big area space for party | New Services To sustainable our company benefit, we need to Continuous improving firm. Add more values to satisfy our customers, therefore we can attack other competitors and bring our long term profit! I suggest some new service and how to product-market expansion. The following is includes market penetration, market development, product development and diversification. For the transportation, we can provide shuttle bus. Because customers think that when they going to back home from Disneyland, they think take the bus to home is very far and consumes a long time. They want to back home quickly and don’t want to wait a bus for a long time. To convenience them, we supply shuttle bus in the peak hour in the peak seasonal such as Halloween, Christmas events. We only provide single journey from Disneyland to center (e. g. Mongkok ) . It can solve people crowed and block. For new services, we would like add new technology in it. Such as Wi-FI in Disneyland, Mobile iPhone apps, hotel IP phone 5. ; Also, when customers watch the 3D film, we can provide functional Audio translator player to our come from different country visitors. They can use this player to choice their language to watch; For the disable or handicapped segment, we cant ignore them. We can provide guide dog to guide this group people visit around. We also have our crew to assist them. They can able to have good memory and experience. Moreover, we create a tour for disable and handicapped this group segment, because they want to have a fun but they need to pecial look after careful for them. This group really wants to visit but their family cannot take them out due to family member busy work. So that this group people can join our tour . They can feel our love and care them. They feel very touching . We will insert Story telling activities. Through cartoon character telling education sto ry to children, they can learn more. They also can offer special price tickets and souvenir and first priority to enjoy our attraction and entertainment ; In additional, Baby boomer care about her health on her age. So we can add some health product/services elements in it. We can take some vacant lands to be farm. This farm is farming organic foods and fruit. We can teach them how to farm and give some health knowledge to them. I believe that it have health and education elements . Every people like it and popular. Family like it much of this family tour; I would like to add circus. Performers may wear cartoon clothes to perform. It can target all segment. They don’t need outbound to see ; Insert Ferris Wheel in Disneyland ,more attraction and romantic ; Also, Take a land for four seasons garden. This garden has different varieties beauty flower and plants. In different season have different flowers to display; Then, I suggest customer take a cartoon clothes to wear and taking photo. Let the participants involved (emerging trend) , they think so funny! ; Final, most of the tourists is interesting to know more our company at the back such as the stage at the back ,how performers change their perform uniform so quick? How do the performers make up†¦Ã¢â‚¬ ¦ etc. They are very interesting and want to explore the mysterious world of Disneyland. We can offer this suggestion to them. These new services and product is personalization. It can create and attract potential customers. We can make potential customer change to our actual customers. They will think more worth to visit! Competitive Review New theme park and new attraction sights to enter this market in the world. It has pressures industry participants to continually add features and cut prices. Competitions from specialized devices for sms, email messaging, invest lots of money on shopping mall. Key competitors include: – Ocean Park target segment to all groups. They have different values and features. They have exciting entertainment such as rides and also have sightseeing such as shows, animal exhibits. Those activities brings the culture and education value. – Universal Studios Singapore target segment to all groups. They have different values and features. Tourists explore world’s largest Marine life park, ride the movieâ„ ¢ at studio, catch Animatronics performance, meeting at largest column –free ballroom. Competitor |Targeted Segment |Features |Price | |Ocean Park |All group |Aquarium, The abyss turbo drop, Ocean theatre, Sea jelly |Adult | | | |spectacular, Skyfair, Space Wheel, Sightseeing tower, |$ 250 | | | |Panda, Alligator, dolphins |Children | | | | |$ 125 | |Universal Studios Singapore |All group |Roller coasters, movie-themed shows, ocean’s creatures, |Adult | | | |FestiveWalk, Maritime Xperiential Museum,Spa,Villa,Wedding |$ 365 | | | |banquet, Best dinning and atmosphere |Children | | | | |$ 265 | Despite this strong competition, Disneyland can carve out definite image nag gain recognition among targeted segment. Our voice-recognition features for fairy stories , Disneyland cartoon ,firework and Disney souvenirs. That is differentiation for competitive advantage. Also, they got good experience and unforgettable memory after they visit. Moreover, HK Disneyland has some product and services are HK Disneyland own and innovation such as it is a small world; the largest world film screen; three theme attractions, that are innovation and own in HK Disneyland and will not appear from other Disneyland; Besides, we have Toy Story Campus at HK Disneyland , that is innovation in Asia. TOWS MATRIX – DISNEYLAND | |Strengths (S) |Weaknesses (W) | | |Exclusive | | | -Disneyland patent right in HK(first cartoon |Smaller area size compare with other Disneyland | | |theme park) |Not attractive to generation Y. ( no more amusement| | |High standard of service |rides) | | |Strong brand name |Unchanged visual merchandising | | |Customer loyalty and have celebrity recommend|Less attraction | | |and support. | | |Strong network and support by HK government | | | |Comfort environment and warm atmosphere | | |Opportunities (O) |SO Strategies |WO Strategies | | | | | |Emerging trends destination |Take advertisement in family always visit |Enlarge Disneyland | |Solo tour (China Market) |place and internet. |- E. g. Disney Seas (a water world theme park) | |Pricing is cheaper than other Disneyland |Promotion to China market. |likes Tokyo | |Demand increasing due to people living |Provide diversification items in a program |2. To build up more attractive and values on | |standard enhanced, visitors growth up and |To promote Disneyland hotel and resort |Disneyland | |JPD rate raised |proving good services and quality |3. ) Don’t ignore target to generation Y. | |Threats (T) |ST Strategies |WT Strategies | |Increased competition. -Some countries |Offer special price for some seasonal |Review market strategy and whether need to | |built theme park are similar with |Insert Joint-related discount with other |refresh. | |Disneyland. E. g. : EVERLAND in Korea |brand company promotion |Create new customer and new product/service. | |,Universal Studies . Bring them to reminds of their childhood |Build image are sui table for all segment group | |Increased competition market share and |memory |Continuous improving firm and attend more SCR | |pressure on pricing ( Shanghai Disneyland)| |(Society corporate reasonability. | | | | | Objectives and Issues I have ser aggressive but achievable for the first and second years of market entry. First-year Objectives We are aiming for raising market share percentage; people aware of HK Disneyland and make them recall ; more different segments love and visit and make a buzz. Second- year Objectives Our second- year Objectives are to achieve market leader and keep it stable and keep for a long time. Increases the popular level in world and make tourists first priority to visit it. Also, have good profit revenue. ] Issues Our major issue is the ability to establish a well-regarded brand name with meaningful position. We must invest heavily in marketing to create a memorable and distinctive brand image projecting innovation, values, benefit. We also must measure awareness and response we can adjust our marketing efforts as necessary. Marketing Strategy Positioning Visit Disneyland differentiation, we are positioning as the most value and benefits added to visit. The friend and family gathering place. The strategy will focus on the attraction, entertainment, good atmosphere. Remind they will have unforgettable memory and remind they will loss if they never come. Product/Service/people strategy Tell the public that we will provide training to our staff, so our customers can feel our services have excellent quality service to provide. We will treat our staff happy, then staff can make happy and motivate to our customer. We will display beautiful, bright and well decoration, comfort environment, enjoyment , wonderment sight seeing and has a gorgeous time in the park . Price and promotion strategy We expect to lower the price of tickets when we expand and launch new attraction. We will do some promotion of tickets and hotel. We will make some promotion and discount in dull seasonal. Because it can attract more people to come. Also, student and disable person offer some discount; offer some package for family segment. If customer birthday or wedding anniversary or Disneyland anniversary, we also offer big discount and gifts for them . Moreover, we will contact some corporate and company to joint-relate discount. For example, if they shopping at Eugenegroup shop and purchase, they take the shop receipt can get special offer price. Then, we will launch new Disney cartoon souvenirs (Limited sale and limited version) in a year. It can attract customer to come and collect this valuable products. Place strategy Because is a fairy tale theme park, therefore the choice of location far away person smoke already place, the coordination specially designs the MTR subway to lead the paradise; The entire design extremely coordinates the paradise subject, enters the singularly varied paradise by the world through the tunnel. Establish strategic business units (SBUs) The Walt Disney Company Disneyland Disney Cruise Line Disneyland Hotel and Resort Disneyland souvenirs store Disneyland restaurant Action Programs Following are summaries of the action programes : 2010 July – 2011 July: Press Release: Hong Kong Disneyland Announces Expansion Plans. -Will have new Attractions in Disney and I phone apps -Concentrate to promote for China market on advertisements ( Media, web site,facebook. ) -Create and held on new different events for celebration and ceremony. 2011 July- 2012 July: -Make slogan and find different age of opinion leader and celebrity endorsement to promote for different segment group -To announce one of the new attractions is opening. -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments. – Keep promoting for China market -Sale promotion -Do more SCR and charity. Insert the new service such as for disable tour and new technology. -Photograph competition 2012 July- 2013July: Press Release: -All new products and new services finished to built and playing gradually. (details of new service and product ,see the above-mentioned articles -Continuing promote in advertisements and target all segment. Use different message and meaningful in advertisement media for all segments for the entire world. – Keep promoting for China market -Do more SCR and charity. – Slogan again and find different age of opinion leader and celebrity endorsement to promote for different segment group – Sale promotion continuing -Review the annual report